India's Biggest
Digital Marketing
Academic Challenge
Win upto ₹50,000 & Guaranteed Paid Internship Opportunity
Registration Deadline: Feb 27, 2025 (Open to Mumbai Zone)
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Challenge Overview
DMAC 2025, powered by IIDE and FCB Kinnect, is the ultimate battleground for final year college students to unleash their marketing potential! Compete, innovate, and win while solving real-world challenges with your team. It’s your time to shine and join the ranks of tomorrow’s marketing leaders.
Showcase Your Talent & Win Big
Compete on a national stage and win cash prizes of up to ₹50,000 along with prestigious trophies.
Launch Your Career
Secure a paid internship opportunity with industry leaders like FCB Kinnect and gain valuable insights through exclusive masterclasses by top marketing experts.
Expand Your Network
Connect with industry mentors and like-minded peers, building valuable relationships for your future.
Prizes
First Runner Up
₹ 25,000 cash prize
Winner
₹50,000 cash prize
Second Runner Up
₹10,000 cash prize
Rounds & Details
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Task: Solve a brand’s business challenge with your team in a 5-minute pitch. Present your solution with creativity and strategy to qualify for the finals.
Results of this round will be announced by 26th February, 2025
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Task: Build a comprehensive marketing strategy and showcase it to an expert jury. Impress them with your innovation, insights, and problem-solving skills.
Results of this round will be announced on 1st March, 2025
Got big ideas? 🤔 It’s time to show them off. Join DMAC 2025 and compete with the brightest young minds in marketing.
Challenge Guidelines
To ensure a fair and competitive challenge, participants must meet the following criteria:
- Age Requirement: Participants should be between 20 to 22 years old.
- Education Level: Open to final-year undergraduate students.
- Team Composition: Each team must consist of 4 to 5 members, including a designated Team Captain. All team members must be from the same college. A participant can only be part of one team.
- Availability: Teams qualifying for the final round must be available to travel to IIDE’s Mumbai or Delhi campus on 1st March, 2025.
Follow these steps to register and prepare for the challenge:
Step 1: Registration
Fill out the official registration form with complete team details. Ensure all information is accurate, as incomplete or incorrect entries may lead to disqualification.
Step 2: Confirmation
Upon successful registration, the organisers will send a confirmation email to all team members. This email will include details about the Round, such as date, time, and venue.
Step 3: Get Ready!
First round guidelines will be shared atleast 24 hours before the round takes place. Accordingly, the teams can start preparing for the round & submit their work on a google form. Post submission presentations of each team will be locked - allowing no further edits.
- Teams from Delhi must travel to a designated college in Delhi, while Mumbai teams must report to their respective colleges for Round 1. Details (date, time, and venue/classroom) will be provided closer to 15th February 2025.
- Cross-specialization teams are allowed, but cross-college teams are not.
- Multiple teams from the same college can participate.
- Instructions will be shared at least 24 hours before each round.
- All submissions must be in [.ppt/.pdf] format
- The judge’s decision is final.
Launch Your Career with Paid Internship at FCB Kinnect
Get Mentored by the Best in the Industry
Karan Shah
Founder & CEO,IIDE
JK Patel
Creative Director Marketing FCB Kinnect
Niloy Duttagupta
Sr. Creative Director FCB Kinnect
Gitanjali Bhattacharya
Creative Director FCB Kinnect
Ashish Tambe
Executive Creative Director FCB Kinnect
Frequently Asked Questions
DMAC is open to final-year undergraduate students aged 20-22. Each team must consist of 4-5 members, including 1 Team Captain and 3-4 Team Members.
DMAC has 2 offline rounds: Round 1, Pitch Perfect, at students' respective colleges, and the final round at IIDE’s Mumbai and Delhi campuses.
Teams from Delhi must travel to a designated college in Delhi as informed by organisers, while Mumbai teams must report to their respective colleges for Round 1.
The Team Captain (Member 1) will register the team via the form on the website. A confirmation email will be sent to all team members.
No, individual participation is not allowed. If you register as an individual, the organizers will form your team and send the team members' details to your registered number/email.
